Services
Generation of foundational research, generation, and preliminary analysis of new ideas. These can include
-review of literature
-patent search
-market research
-basic prototyping
-preliminary screening
Concept Development
Formation of New Product Development and testing processes based on Stage-Gate theory and the scientific method. This includes all aspects of new product development including
-concept development
-prototype design
-market research
-theory-based analytics
Product Research Plan (PRP)
Support for New Product Development activities with testing and analysis, which determine go/no-go decisions or further research
Note: capabilities for testing are in the early stages of development
Testing and analytics